Traffic from Search Engines
We can divide SEO into two:
1. On Site Optimization
2. Off Site Optimization
Here i will teach you what is on site optimization and off site optimization + how to do it
On Site Optimization
The on-site optimization is a subset of search engine optimization and includes a number of measures that will be made on your site.
The aim is to improve by optimizing the source code and content readability for the crawler and the relevance of your website for search engines.
When on-site optimization, many factors play a role, that are judged differently by Google.
Only those who know the criteria and in accordance with the search engine guidelines conscientiously implement the basic sets for a good ranking on Google.
Site Content
Without relevant content page no useful search results possible. For the texts on your website it should be of a unique content. Only unique content is interesting and adds value to the reader. The length of the text is incorporated into the assessment catalog. For the search engine crawlers should have a text in 400 characters or more.
Important: avoid duplicate content. For Google, it is important not to have the same information twice and three times in the index. This would have an adverse effect on the quality of search results and lead to an exodus of users, to other search engines.
Website Title
the title – - The on-site optimization, the headline is the single most important element! Take to the track in one or two of your main search terms. The page title is displayed in search results as the title of each search result. For this reason, the title should be for both visitors and search engines alike meaningful and for each page of your site customization. be aware that you do not include more than 60 characters in the title, because for too long headers not fully considered by the search engines and cut off the end.
Website Description
The description is important for the results described in the results list and should be the most important concepts in a concise, short and hit strong flow text. But avoid the mere juxtaposition of key words and make sure that each side receives an individual description.
Keyword density
The ranking in search engines with a specific keyword is affected, including by the so-called keyword density.
Be sure to “seed” your documents with specific content-related terms. Do not overdo it and make sure that it does not come to a series of keywords.
If you are aiming for a particular search term a good ranking in Google, it is worthwhile to examine whether there are around that concept already detailed texts.
Control may further detailed information (eg descriptions of products, product testing, etc.) and look at the formulation of texts to both the search engines, and especially for your site visitors ‘useful’ choice of words.
Optimize each page of your site only to a single subject / keyword a single family – the relevance of this issue is even higher. In addition, the accommodation of important terms and with longer connected text is much easier. The keywords should, ideally, within the HTML tags used.
HTML tags
When creating the text, you should make sure that the content by using HTML structure tags are, that is important headings with h1 (only one per page) and relevant words or passages marked with strong, links and graphics in principle with title and alt attributes provided.
Graphics/Images/Pictures
Basically: Do not hide relevant texts, particularly important keywords in graphics or Flash files. Because the crawlers of search engines can not read or only very limited.
Give each image a descriptive file name and a descriptive for your site visitors an alternative text, which reflects the content of the graphic or descriptive. The Alt text is important not only for visitors who have disabled the loading of graphics, but is also evaluated from Google and other search engines. Avoid stringing together of words, and indeed it is regarded by the search engines as spam.
Outgoing Links
Outgoing links on your website are important and are used by the search engine also used in the assessment. The inclusion of links is the basic principle of the World Wide Web, and completed in a sense your website. The effect of the crawler, the higher the better and the site is relevant topics to which you link. Your visitors benefit from the high-quality outbound links, which is valued by Google. So you can use it even some of your homepage (most related topic) links to external Web sites.
Web sites that have no external links, mostly as an outsider on the net – seen – even by the search engine. Absence to have quality content, then the chances are of being devalued by Google.
Sitemap
Build a site map, which serves as a guide for search engines, on your website. A site map, the static should be accessible from all web pages, you may also elegant place in the bottom (footer) of your online service, where as well as the imprint and information may be placed on data protection. For the crawlers of search engine sitemaps are highly informative, as they go from here, on each side and thus index a site completely. Of the valence Sitemaps, however, have a relatively minor importance due to the fact that the links listed here are arranged in the form of a collection of links and can therefore be no relevant association with the underlying goal pages.
File and directory names
Each document of your site should have a descriptive file name. It is of great advantage if one or two of your main keywords are included. Use the file naming only lowercase letters and numbers. Do it without any spaces, special characters!
With a file name next to an important additional keyword terms you separate them with a hyphen. Use in the allocation of the file name no underscore, since they are not seen as word separators by Google!
Related sites can be summed up in a directory. Also enter this directory, taking into account the just mentioned rules for naming a “talking” directory name.
URL parameters
Search engines still have great problems with sites that draw their content dynamically, eg when a customer request, from a database. These so-called dynamic sites, such as online stores or discussion forums have, in some cases 5 or more parameters in the URL. More than one parameter but you should never use, because most search engines “swallow” in it. Particularly damaging are dynamic parameters, such as a session ID, which are constantly changing, look for a bot, but each time for a new, unique URL.
Whenever possible, please do so in advance to parameters and special characters in the URL or turn them in on the issue of search engines “read” to URLs (mod_rewrite).
Link placement
Another very important factor in the on-site optimization is to place the link on the website. Links that are located within a longer text body to be by the search engines gewichtert much higher than the single links in the footer, the so-called footer, a page. An extremely high value also take one of the main navigation links. Again, use descriptive text links that are directly relevant to the linked destination page.
Internal linking
Search engines based on your site using links. So look for a clear and intelligent link structure and ensure that all pages are linked together. To ensure complete coverage of your site by search engine crawlers. Each side must always be reachable only via a URL.
Do not use links that in JavaScript, Flash, Java applets and image maps are included, since they are not read by the search engines and not counted. Instead, use static callable only if possible, talking and descriptive text links that have a concrete reference to the content of external landing page.
If you still want to control the internal linking of graphical buttons, you should not forget to bring the alternative text to ensure that users who have disabled image loading, can still navigate through your pages.
Avoid excessive cross-links within your site. As can be seen as spam by many search engines.
Redirects
A search engine friendly redirect is present when the crawler of the search engine can also follow this (forwarding via PHP or via. Htaccess). With this server-side form of transfer can take place for example by using PHP or via. Htaccess, and the existing PageRank is transferred. Can not the transmission be accepted and indicated the crawler only the original page on which date is no more useful content. This form of client-side meta-refresh or JavaScript redirect is also more frequently used by spammers, so it is possible that your site will be degraded or eliminated in the worst case in the organic index.
Robots txt
The robots.txt is a text file in the root directory of your web space and sets out which search engine indexing can do what and what links should be followed. If you make accurate distinctions from page to page without the risk that certain sites will not be visited with an error message, you may want to create such a file.
Session IDs
Using unique session IDs, it is possible to log the exact path of the visitor on your site. For search engines, however, these IDs are very disadvantageous. With the help of a script that identifies a crawler and prevents the use of the Session ID in this case, your site can be fully indexed.
search engine traffic
search engine traffic
Offsite Optimization
Offsite optimization is that search engine optimization, which does not deal directly with the site.
In contrast to the on-site optimization is not the impossible thing, the structure or internal linking be optimized, but other factors that you can not be directly affected.
For the most part is what the off-site optimization to generate backlinks for your website.
With various measures, we ensure that your website gets the proper attention and have negative remarks no chance for a good result ranking on Google.
Link Strategy
The process of link building is an ongoing and very complex process consisting of market analysis, keyword research, acquisition of link partners, link building and performance measurement. Based on our experience, we cover all process steps and can create a tailor-made to your needs link building strategy.
Link Building
The correct linking and link popularity, ie the number of inbound links are an important success factor for high rankings on Google. A web site can all measures of on-site optimization have implemented – without (related topic) Link recommendations from other sites, your online service does not achieve any significant position in Google.
The link building starts with an analysis of keywords that are important to your site, that will allow you to be found on Google. Subsequently, a comprehensive analysis of the current actual state of the incoming links. On this basis, we can very quickly identify link-specific vulnerabilities and optimize.
Content relevance
For a good ranking in Google is not only the amount of incoming links is responsible. They need particular theme relevant links from other sites that refer to the corresponding (sub) page of your offer. These links are weighted by Google is much higher and bring more long-term success.
Quality
There are, however, in assessing not only set the amount of topic-based links, but also the quality of online offerings, which are referred to your site. A clear structure, relevance, user-friendly layout, and policy-compliant layout of the pages are just a few points you should consider when choosing your partner sites.
Link Text
These links are from Google yet rated higher if included in the link text matching your keywords.
Link position
Also “rewarded” the position of the Google links. A link in the footer of a website is weighted less heavily. Goes from an editorial article that deals exactly with the content of your website, published a link so the link is very valuable.
Link Age
The ranking criterion Link Age plays an important role in optimizing your site. Older links that point for quite some time on your site will be supported by higher listing Google as recently set links. To give your site a positive thrust, it is therefore necessary to have long-term links that may develop over time (3-6 months) its full effect.
Link Authority
The appreciation of the link partners should not solely on the PageRank or relevance of the themes are based. The authority of a website contribute to your ratings. For example, site search engines are classified in authority levels, which represent the information content of a website on the topic. A Web site is ranked higher by Google, the more information on a subject actually exists. As a consequence, links are classified by a high authority websites with better and thus support the Link Building.
Domain Age
In the off-site optimization of your website and the domain age of Google is evaluated. Domains that are already registered for years and have also simultaneously high-quality content will be valued higher.
Internet Reputation Management
As part of the Internet reputation management, webmaster should evaluate information that is displayed about business on the web. Negative publicity is spreading rapidly on the Internet, so this of us and it counteracted or filtered to protect against this procedure to the reputation of your company.
Social Media Optimization
The terms Web 2.0 and Social Media in the Kitchen and are also taken into account with us. We are happy to help you great content on social media channels (eg wikis, forums, blogs, video portals and social networks) to spread.
News
The optimal positioning of a web page links are essential. Serve with the entry in web directories and link catalogs is not enough. The webmaster should publish the content to press releases, news and reports about the products or services. As part of the content service, these texts are created professionally and provide additional quality links.
Corporate Blogging
A corporate blog offers a unique opportunity, direct and unfiltered communication with customers. Webmaster contribute blog in the blogosphere and help you gain a foothold.
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{ 5 comments… read them below or add one }
Search Engine Optimization (or SEO) is a key element to getting your business noticed online.
Great tips. Thanks for sharing.
How to do Search Engine Optimization ? why SEO is very important for every website ?
How to do Search Engine Optimization ? why SEO is very important for every website ?
How to do Search Engine Optimization ? why SEO is very important for every website ?
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